I am a woman on a mission to transform the world - a passionate leader executing iconic experiences - one creative venture at a time.
My practice is to inspire teams to realize vision, building the seemingly impossible to effect tangible engagement with audience. I conceive and produce new, complex and highly creative enterprises, build communities around movements and instigate awareness through the arts and media.
My belief about success is rooted in the union of vision, commitment, relationships, resources and a deep reverence for the power of a great team. This, artfully melded, is required to manifest greatness.
THE BAY LIGHTS DEEDS : ART AS ACTION
Amy Critchett is an incredible force that can make any idea a reality. Whether it is an iconic public artwork, website, product launch or political campaign, through her strong connections, ability to form partnerships, and sheer force of will, what seems difficult or impossible becomes easy.
Maya Draisin, SVP Progress Marketing, TIME
With Amy's energy, intelligence and guidance, we successfully negotiated the impossible task of receiving crucial government permits, of designing and installing a massive public artwork on a functioning bridge, and of raising the private funds to pay for it all. Time and again, Amy made the impossible possible.
Ben Davis, CEO, Illuminate
Amy has a rare combination of big picture thinking while being able to execute all of the detail. She is fantastic to work with and adds magic to any endeavor.